MOORESVILLE, N.C. (November 6, 2008) – Penske Racing today announces the launch of a new on-line merchandise store on its redesigned website, www.penskeracing.com.  The store features a variety of Penske Racing NASCAR, IndyCar Series and American Le Mans Series (ALMS) team and historical merchandise, as well as some special “exclusive” Penske Racing products.

“Our goal was to give Penske Racing fans the experience of visiting our state-of-the-art store at Penske Racing headquarters in Mooresville,” said Jonathan Gibson, Vice President of Marketing for Penske Racing. “The on-line store, which is very easy to use, features racing memorabilia and merchandise not just from our current race teams, but for fans of our 40-plus-year history, it will also include some exclusive historical merchandise.”

Visitors to Penske Racing’s new on-line store have the opportunity to purchase a variety of products and merchandise ranging from t-shirts featuring Penske Racing drivers Kurt Busch, Sam Hornish Jr., Helio Castroneves and Ryan Briscoe. Team Penske IndyCar Series merchandise, along with Penske Racing shirts, hats and more, are also available.

Additionally, the Penske Racing on-line store features exclusive authorized products that were only available previously at the in-shop store, including: 

• Autographed copies of legendary Penske Racing driver Rick Mears’ biography “Thanks”
• A special Ryan Newman Gold Daytona 500 Champion die cast model – limited run of 550 available
• The official 2009 Helio Castroneves calendar
• A historical 1972 Mark Donohue Indy 500 winning 1/18 scale die cast model car
• Penske Racing Porsche die cast models, including historical 917 models and the latest ALMS LMP2 DHL Penske Porsche RS Spyder 
   

The on-line store includes full-color photos of each piece of merchandise and memorabilia, as well as easy ordering via the Internet or phone. All products will be housed at Penske Racing headquarters, so all orders will be shipped within 24 to 48 hours.

“We’re fortunate to provide our fans the best in on-line shopping at PenskeRacing.com,” said Gibson.  “And we’re looking forward to offering even more to our fans in the future.”